Signal-based social for the B2B selling motion

One brief.
The whole motion.

Social turns a single B2B campaign brief into platform-native content across six channels — triggered by real buying signals, approved by your team, published on cadence, retargeted, and attributed to pipeline. The same brief runs your outbound in Kampaign.ai and AIxSDR, gets validated on GTMBomber, and gets sharpened on GTMRamp.

Start free See the pipeline No card · 14-day trial
The status quo is
expensive
78%of B2B sellers missed quota in 2025Ebsta 2025 GTM Benchmarks
~8tools the average seller juggles to closeSalesforce State of Sales
~28–30%of the week reps actually spend sellingSalesforce · Forrester
3.43%reply rate on generic outreachInstantly 2026 Benchmark
15–25%when outreach references a real buying signal2026 benchmark aggregations
WHY Signal-based, not calendar-based

Campaigns that start when the buyer moves

Only ~5% of a B2B market is in-market at any moment. Social watches for the events that put an account in that 5% — and turns each one into a campaign angle across every channel, while your competitors are still filling a content calendar.

Funding round Hiring spike Exec change Regulatory shift Tech-stack change Renewal window
Signal → campaign anglelive
FUNDING Series B announced at a target account → "scaling pains" angle, all channels
HIRING 12 new SDR openings posted → "ramp faster" thread + Short
EXEC New CRO starts at a named account → "first 90 days" article + LinkedIn
RENEWAL Competitor contract window opens → switching-cost carousel + retarget
FLOW Brief → Report, in one system

The whole motion lives in one place

No stitching a generator to a scheduler to an ads manager to a dashboard. Social owns every stage — so UTMs, post IDs, and audiences are captured from the first publish, and reporting works from day one.

01–05
Content & publishing · Phase 1

A brief becomes platform-native drafts for all six channels. Humans approve in a queue; banned claims are blocked before review. Cadence fills the calendar; dispatch pushes live and retries failures.

Brief · Generate · Review · Schedule · Publish
06
Audiences · Phase 2

Engagers and visitors sync to Meta, LinkedIn, and Reddit custom audiences. Retargeting rules move a viewer from cold to warm without anyone rebuilding a list by hand.

Lists · pixels · retargeting
07
Report · Phase 3

Every post is joined to its result — impressions to clicks to leads to trials — because the post ID and UTM were stored at publish. Attribution by channel, not guesswork.

Full-funnel · per-channel
01 Generate & review

Native to each platform, approved by a human

Reddit gets community framing. YouTube gets a title, description, and a Shorts script. One brief, one voice, six shapes — and nothing ships until someone signs off.

GENERATE

One request, every variant

Offer details, brand voice, and your banned-claims list go into every prompt. Evergreen mode regenerates fresh angles on a schedule, with a 60-day no-near-duplicate window.

  • Platform-native copy, not one post reposted six ways
  • UTM parameters appended to every link automatically
  • Banned claims blocked from the queue until regenerated
Approval queue8 assets
LinkedIn · Post A-0141Approved
Reddit · r/smallbusiness A-0144Pending
YouTube · Short A-0146Pending
Facebook · variant B A-0148Flagged
SCHEDULE & PUBLISH

Dispatch to six channels, with retries

Cadence rules fill the week — three to five posts per platform, new angles each cycle. Publishing runs through a job queue that retries rate-limited channels instead of dropping them.

  • Calendar view across every platform at once
  • Post IDs stored on every publish for later attribution
  • Automatic retry on rate limits and transient failures
SOCIAL
LinkedIn
Facebook
YouTube
Reddit
VIDEO

A script becomes a video, both ways up

Every brief can carry video. Social turns the script into a voiceover, renders it to a finished clip, and attaches it to the scheduled post — no editor, no handoff. The provider sits behind an abstraction layer, so it can be swapped without touching the pipeline.

  • Script → voiceover → rendered video, fully automated
  • 16:9 for YouTube and 9:16 for Shorts & Reels, from one script
  • Attached to its post and tracked like any other asset
Scriptfrom brief
VoiceoverElevenLabs
RenderHeyGen · Creatomate
Attachto post
16:9 · YouTube
9:16
AUDIENCES & REPORT

Engagement becomes an audience, then a number

Viewers and visitors sync into retargeting audiences automatically. Because every post carries its ID and UTM, the report joins spend and content to leads — per channel, across the full funnel.

  • Custom-audience sync to Meta, LinkedIn, and Reddit
  • Retargeting rules that move cold traffic to warm
  • Impressions → clicks → leads → trials, attributed
Impressions
412,900
Link clicks
9,417
Landing views
8,102
Leads
486
Trials started
163
SIX Channels, day one

No channel is a phase-two afterthought

LinkedIn where B2B buyers research. Reddit where they ask for honest opinions. YouTube where they evaluate. X and YouTube ship in Phase 1 alongside the rest — no channel is deferred, and publishing runs through a single aggregator.

LinkedIn posts
Facebook posts · ads
Instagram captions · carousels
Reddit community posts
X threads
YouTube Shorts · descriptions
ONE BRIEF The OnePgr motion

Write the brief once. Run it everywhere.

In point tools, every product wants its own setup. In OnePgr, the campaign brief is a shared object — the same offer, ICP, signals, and messaging power social, outbound, SDR research, hypothesis testing, and offer optimization. No re-briefing, no drift between channels.

You are here

Social social.onepgr.com

The brief becomes signal-triggered, platform-native content across six social channels — generated, approved, published, retargeted, and attributed to pipeline.

Kampaign.ai kampaign.ai

The same brief runs signal-based multichannel outbound — email, LinkedIn, and phone sequences triggered by funding, hiring, regulatory, and exec-change events.

AIxSDR aixsdr.com

Deep account and contact research on the brief's ICP — discovery, fit scoring, continuous enrichment, and graduated-autonomy SDR outreach.

GTMBomber gtmbomber.com

Before you spend on outreach, the brief's ICP hypotheses get validated against your top accounts — an evidence-based verdict on who to pursue, not a guess.

GTMRamp gtmramp.us

The offer itself gets vetted and optimized — value props, pricing framing, and positioning sharpened before they flow back into every campaign the brief runs.

PLANS Pricing

Start free. Scale when it's working.

One platform replacing a generator, a scheduler, an ads manager, and a dashboard — and one brief shared with the rest of your OnePgr GTM stack.

Starter
$0 / 14 days

Run one campaign end to end and see the pipeline for yourself.

  • 1 brand workspace
  • All six channels
  • Content generation + approval queue
  • Scheduling & publishing
  • Basic reporting
Start free
Most teams
Growth
$490 / mo

The full loop — content, audiences, and attribution — for a working GTM team.

  • Everything in Starter
  • Audience sync & retargeting (Phase 2)
  • Full-funnel attribution (Phase 3)
  • Evergreen auto-regeneration
  • 3 brand workspaces · 10 seats
Start free trial
Scale
Custom

For portfolios and agencies running many brands with governance needs.

  • Everything in Growth
  • Unlimited workspaces & seats
  • SSO, roles & audit log
  • Custom banned-claims & approval flows
  • Priority support & onboarding
Talk to us

Pricing shown for launch planning · confirm final tiers before publish

Your buyers are on these channels. Your motion should be too.

Write one brief and watch it become signal-triggered content, published across six channels and attributed to pipeline — with the same brief ready to run in Kampaign.ai and AIxSDR.

Start your free trial